Transmedia is literally EVERYWHERE. As Jenkins describes it, Transmedia Narratives are the elements of fiction diffused across multiple channels, meaning different stories about the same subject are spread inversely across these different platforms, enhancing and enriching the consumers experience of the overall narrative.
The uniqueness of the story in each media needs to be satisfying in its own right while enjoyment from all the media should be greater as a whole. This is further supported by one if this weeks readings which states that ideally, each individual episode must be accessible on its own terms even, as it makes a unique contribution to the narrative system as a whole.
The Disney company have embraced the art of transmedia narratives. From a global media culture, the Disney films, books, video games, mobile apps, board games and stuffed toys, offer their audience a very detailed narrative world. As well as allowing that same audience to take possession of that world and develop it (almost) independently (if you can get past their copyright laws).
The local culture of Fandom participation of transmedia is part of the collective intelligence of media convergence in the 21st Century and prosumer participation. Due to this shift, greater access and participation allows individuals to create content themselves such as crowd sourced spin-offs, mash-ups and parodies that become part of this ‘bigger’ picture or narrative, like a giant puzzle.
I took it upon myself as an audience member to become actively involved as a creative transmedia collaborator on YouTube. I decided to engage with the elements and characters of my favourite Disney Movie Finding Nemo, and curate it as a mash up and parody. Check it out below.
Sources:
http://athinklab.com/transmedia-storytelling/what-is-transmedia-storytelling/
http://www.tstoryteller.com/transmedia-storytelling
Further readings
- http://www.standard.co.uk/business/markets/disney-goes-transmedia-for-ipad-generation-6442426.html
- http://www.stateofdigital.com/complete-guide-transmedia-storytelling/
ebonyandivory 
Hi Ebony, this blog post was really enjoyable to read! Growing up watching Disney movies, it’s interesting to now look back as an adult and think about how diverse it really is throughout multiple platforms across a multi-generational audience. Your YouTube video was very creative and entertaining, and is an excellent example of how prosumers can contribute to the Disney fandom in many different ways by mixing two different genres together to form a new entertaining film. Here’s another example of this with the movie Frozen https://www.youtube.com/watch?v=HRTGfM4X-0Q I also like how you have used a variety of relevant and interesting sources to back up your information. Keep up the good work!
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